媒介融合背景下盐文化传播新模式探究  

Research on the New Mode of Salt Culture Communication under the Background of Media Convergence

作　　者：马箫[1] MA Xiao

机构地区：[1]重庆商务职业学院

出　　处：《盐业史研究》2020年第3期77-80,F0003,共5页Salt Industry History Research

基　　金：四川省哲学社会科学重点研究基地四川轻化工大学中国盐文化研究中心2020年科研项目(项目编号:YWHY20-05);重庆市教育委员会人文社会科学研究项目(项目编号:18SKSZ065)的阶段性成果。

摘　　要：将魅力非凡的盐文化发扬光大,不仅对文化传播有着重要意义,亦对推进盐业发展,促进盐业研究有着不可忽视的作用。作为中华文化的重要代表,盐文化传播在媒介融合高速发展的背景下,合理利用好新的传播媒介与载体,采取多元的传播方式,才能将盐文化的丰富内涵推向世界,让更多的人了解中华传统文化的精髓。随着新媒体的逐渐崛起,深度探寻此背景下盐文化的新型传播模式,为盐文化的传播提供与时俱进的理论与实践支持十分必要。It is not only of great significance to carry forward the charming salt culture,but also to promote the development and research of salt industry.As an important representative of Chinese culture,under the background of high-speed development of media convergence,salt culture communication makes good use of new media and carriers,adopts multiple and appropriate ways of communication,pushes culture to the world,and lets more people understand our rich cultural connotation.This paper analyzes the new communication mode of salt culture under the background of media convergence,and looks forward to seeking the theoretical and practical support of advancing with the times for salt culture communication.

关 键 词：盐文化 媒介融合 传播新模式 

分 类 号：G206.2[文化科学—传播学]