产业集群品牌竞争力评价研究——以阳新制鞋产业集群为例  

Research on Competitiveness Evaluation of Industrial Clusters Brand:Taking Yangxin Shoes Industrial Cluster as an Example

作　　者：罗明[1] 李明武[2] LUO Ming;LI Mingwu(College of Arts and Sciences,Yangtze University,Jingzhou 434023,China;School of Economics and Management,Yangtze University,Jingzhou 434023,China)

机构地区：[1]长江大学文理学院,湖北荆州434023 [2]长江大学经管学院,湖北荆州434023

出　　处：《皮革科学与工程》2020年第5期88-92,共5页Leather Science and Engineering

基　　金：湖北省教育厅重点项目“基于品牌生态视角的产业集群发展研究”(15D027);长江大学文理学院优秀中青年骨干教师培养计划项目(201746)。

摘　　要：产业集群与自然生态系统颇具相似性,本文采用隐喻类比的方法,借用生态学语言,构建了产业集群品牌竞争力的评价指标体系,对阳新制鞋产业集群品牌竞争力进行了综合评述,直观呈现了阳新制鞋产业集群品牌竞争力水平,及其存在的优势与短板,在此基础上,就阳新制鞋产业集群发展提出了相应的对策建议。Industrial cluster is similar to natural ecosystem.This paper constructed an evaluation index system of competitiveness of industrial cluster brand by ecological language and metaphor analogy method.Then,the competitiveness of Yangxin shoes industrial cluster brand was comprehensively evaluated and studied by using this method,which directly showed the brand competitiveness level of Yangxin shoes industrial cluster brand,and its advantages and disadvantages.On this basis,corresponding countermeasures and suggestions were put forward for the development of Yangxin shoes industrial cluster.

关 键 词：产业集群 集群品牌 评价 阳新制鞋产业 

分 类 号：F402.3[经济管理—产业经济] TS943[轻工技术与工程—服装设计与工程]