美军战略传播中的“叙事”策略  

The narrative strategy in the strategic communication of US forces

作　　者：孙定宇 SUN Dingyu(Army Medical University, Chongqing 400038, China)

机构地区：[1]陆军军医大学,重庆400038

出　　处：《国防科技》2020年第3期98-103,共6页National Defense Technology

基　　金：陆军军医大学基础医学院教改课题项目(2019B03)。

摘　　要：随着互联网技术的飞速发展,信息传播对国家政治、经济、外交和国防带来巨大冲击和影响。美军意识到传播叙事是政府和军队塑造形象、谋划战略、输出文化价值观的重要手段。美国从“重讲故事”的角度出发,将“叙事”包装成对外战略传播的新型方式,从思维认知、情感操控、舆论引导等方面强化对对手的心理威慑和影响,同时以新媒体为媒介扩大叙事传播的影响受众,进而达到物理打击所难以发挥的影响。With the rapid development of the Internet technology,information diffusion brings huge impacts on national politics,economy,diplomacy,and defense.The US force realizes that narrative capacity is an important method for the government and forces in their image shaping,strategy formulation,and cultural value output.From the perspective of“retelling the stories”,the US makes the narrative strategy a novel method in the strategic communication to strengthen the psychological deterrence and impacts on the adversaries based on mental cognition,emotional control,and public opinion guidance.Meanwhile,the new media is exploited to expand the scale of audience so as to exert impacts that can not be easily achieved by physical strikes.

关 键 词：战略传播 叙事策略 信息心理战 

分 类 号：G206[文化科学—传播学]