四川水磨沟省级自然保护区生态旅游发展思路研究  

Development of Ecotourism in Shuimogou Provincial Nature Reserve in Sichuan Based on SWOT Analysis

作　　者：张庆 高飞 李娜娜 ZHANG Qing;GAO Fei;LI Na-na(Sichuan Forestry and Grassland Survey and Planning Institute,Chengdu Sichuan 610000)

机构地区：[1]四川省林业和草原调查规划院,成都610000

出　　处：《陕西林业科技》2020年第3期89-93,共5页Shaanxi Forest Science and Technology

摘　　要：通过在保护区实验区进行生态旅游开发,对积极主动保护保护区内的动植物资源和优良生态环境意义重大,可有效推动保护区所在社区社会经济的全面发展。本文运用SWOT分析法,对四川水磨沟省级自然保护区发展生态旅游的优势(S)、劣势(W)以及面临机遇(O)和挑战(T)进行了分析,分析结果表明,保护区区位优势明显,生态旅游资源丰富,并具有旅游网络与市场优势,但也面临着自然文化挖掘不够、旅游设施陈旧、服务体系滞后等劣势。在国家、地方政府重视,及生态旅游业迅猛发展的良好机遇下,保护区应抓住当下有利时机,打造以森林康养为主题的生态旅游活动,开发独具特色的旅游产品及其配套产品,提升旅游服务体系,打造智慧旅游景区;并加强宣传力度,构建销售网络。Development of ecotourism in the experimental area of the reserve would actively contribute to the protection of the animal and plant resources and excellent ecological environment in the reserve,which effectively promotes the overall development of social economy in the community where the reserve is located.In this paper,SWOT analysis method is used to analyze the advantages(s),weakness(W),opportunities(o)and threat(T)of the development of eco-tourism in Shuimogou provincial nature reserve.The results showed that the location advantages of the reserve are obvious,the eco-tourism resources are rich,and tourism network and market are good,but it faces challenge of the lack of natural culture,old tourism facilities and poor service system.With increasing attention paid by the national and local governments and the good opportunity of the rapid development of ecotourism,the reserve should seize the current favorable opportunity to create an ecotourism activity with the theme of forest health experience,develop unique tourism products and their supporting products,improve the tourism service system,build smart tourism scenic spots,strengthen the publicity and build up marketing network.

关 键 词：保护区 生态旅游 SWOT分析 

分 类 号：S759.9[农业科学—森林经理学]