中国对外文化直接投资:现状、问题和对策  

China's Foreign Culture Direct Investment:Current Situation,Problems and Countermeasures

作　　者：方英[1] 郭周明 薛焱[1] FANG Ying;GUO Zhouming;XUE Yan(Communication University of China;China Commerce and Trade Press)

机构地区：[1]中国传媒大学经济与管理学院 [2]中国商务出版社 [3]中国国际经济交流中心

出　　处：《国际贸易》2020年第8期87-96,共10页Intertrade

基　　金：国家社会科学基金重点项目“中国文化走出去效果评估研究”(17AZD035)的阶段性研究成果

摘　　要：近年来,中国对外文化直接投资蓬勃发展,在积极推动中国文化“走出去”的过程中贡献了重要力量。本文分析了中国对外文化直接投资的发展特征:起步晚,增速快;境内参与文化投资企业和境外投资设立文化企业数量双增加;“一带一路”倡议实施后中国文化企业海外并购活跃;海外文化投资市场集中在中国香港、欧盟、美国和东盟四大区域。文中总结了中国重大对外文化投资项目的发展状况,基于一些重大对外文化投资项目搁浅原因的探讨,分析了中国企业对外文化投资面临的主要问题与风险,并提出了相应的对策建议。China's foreign culture direct investment has made a vigorous progress in recent years,contributing a strong force in the process of actively promoting the“going out”of Chinese culture.The development characteristics of China's foreign culture direct investment are analyzed such as it starts late and grows fast,both the number of domestic investing enterprises and overseas invested enterprises increase in the culture industry,Chinese culture enterprises are active in overseas M&A after the Belt and Road Initiative,the target markets are concentrated in Hong Kong,the European Union,the United States and ASEAN.The development status of China's major foreign culture investment projects are also summarized.Finally,based on analyzing the reasons of troublesome transactions in major projects,the paper also discusses the problems and risks faced by Chinese enterprises in foreign culture investment,and puts forward some policy considerations and countermeasures.

关 键 词：对外文化直接投资 “一带一路” 走出去 重大项目 

分 类 号：G125[文化科学]