新冠疫情期间媒体对医务工作者形象的话语建构——以《人民日报》微信公众号为例  

Discursive Construction of Medical Workers’Image by Media during Covid-19 Epidemic Based on the WeChat Official Account of People’s Daily

作　　者：朱蕾[1] 史雁滔 ZHU Lei;SHI Yan-tao

机构地区：[1]天津商业大学外国语学院

出　　处：《天津外国语大学学报》2020年第5期80-91,160,共13页Journal of Tianjin Foreign Studies University

基　　金：天津市哲学社会科学规划项目“批评话语分析学派及分支理论方法比较研究”(TJWW17-020)。

摘　　要：2020年抗击新冠肺炎疫情期间,《人民日报》微信公众号以较多篇幅对奋战一线的医务工作者进行了报道,运用主流媒体的引导作用塑造了新的医务工作者形象。运用话语-历史研究方法和视觉语法理论,对《人民日报》微信公众号涉及医务工作者的报道中的文本和图片进行分析,发现媒体话语通过使用互文、互语、多种话语策略和图片的互动意义,建构了医护人员负责任有担当、不畏生死、无私忘我的平民英雄形象,从而实现了媒体话语对社会价值取向的建构和传播。During the first few months of 2020 COVID-19 epidemic,the WeChat official account of People’s Daily has made considerable coverage of frontline medical workers,thus playing a leading role in constructing a new image of Chinese medical workers.This paper integrates the discourse-historical approach of CDA and visual grammar in analyzing the texts and pictures concerning medical workers on the WeChat official account of People’s Daily.It is found that media discourse,by exploiting intertextuality,interdiscursivity,various discursive strategies as well as the interactive meaning of pictures,constructs medical workers as responsible,dauntless and dedicated civilian heroes,and contributes to the construction and dissemination of social values.

关 键 词：医务工作者形象 媒体话语 话语-历史研究方法 互语 视觉语法 

分 类 号：H03[语言文字—语言学]