中国优秀传统文化的影视传播路径  

Film and Television Communication Paths of Chinese Excellent Traditional Culture

作　　者：霍伟 HUO Wei(College of Literature and Art,Xinyang Agriculture and Forestry University,Xinyang 464000,China)

机构地区：[1]信阳农林学院文学艺术学院,河南信阳464000

出　　处：《信阳农林学院学报》2020年第3期71-73,共3页Journal of Xinyang Agriculture and Forestry University

基　　金：河南省教育厅人文社会科学研究项目(2018-ZZJH-436).

摘　　要：借助影视传播实现中国优秀传统文化的传承与发展,是新技术条件下的智慧选择;是提升中国文化软实力的有效途径;是影视传播自身发展的需求。优秀传统文化影视传播的路径有:树立正确的中国优秀传统文化影视传播理念;培养现代影视传播人才;构建优秀传统文化影视传播的法律保障体系;以互联网技术为载体,创新优秀传统文化影视传播路径;注重影视作品的营销运作,提升优秀传统文化影视传播效果。With the help of film and television communication to achieve the inheritance and development of excellent traditional Chinese culture is a wise choice under the condition of new technology,an effective way to enhance the soft power of Chinese culture,and a demand for the development of film and television communication.The film and television communication paths of excellent traditional culture are as follows:to establish the correct idea of Chinese excellent traditional culture film and television communication;to cultivate modern film and television communication talents;to build the legal guarantee system of excellent traditional culture film and television communication;to innovate the excellent traditional culture film and television communication path with Internet technology as the carrier;to pay attention to the marketing operation of film and television works and improve the result of excellent traditional culture film and television communication.

关 键 词：优秀传统文化 影视传播 路径 

分 类 号：J91[艺术—电影电视艺术]