保险行业个人寿险业务人员基本管理办法制度研究  

Research on the Basic Management Method System of Individual Life Insurance Business Personnel in the Insurance Industry

作　　者：王一丞 WANG Yi-cheng(Southern University of Science and Technology,Shenzhen 518055,China)

机构地区：[1]南方科技大学,广东深圳518055

出　　处：《中小企业管理与科技》2020年第26期27-32,共6页Management & Technology of SME

摘　　要：保险代理人制度是中国保险销售业务尤其是寿险销售发展中的重要制度,也是销售业务的主体部分。近年来,保险个人代理人规模不断扩大,代理人制度包含的问题也不断凸显。因此,保险公司要建立健全有效的代理人基本管理办法,用来解决代理人制度目前存在的问题,如人员脱落、行为失信等,促进保险企业乃至整个行业的健康发展。论文介绍了保险代理人制度的发展历史,从代理人的涵义、特征特点、中国保险公司《基本法》的现状和完善健全代理人制度的策略这几个方面进行了研究分析,期望完善代理人制度,实现改善已有问题的目的。The insurance agent system is an important system in the development of China’s insurance sales business,especially life insurance sales.In recent years,the scale of individual insurance agent has been expanding,and the problems contained in the agent system have become increasingly prominent.Therefore,insurance companies should establish and improve the agent basic management methods,and use them to solve the problems existing in the agent system,such as the loss of personnel and dishonesty of behavior,so as to promote the healthy development of insurance enterprises and even the whole industry.This paper introduces the development history of the insurance agent system,studies and analyzes it from several aspects,including the meaning,features and characteristics of the agent,the current situation of the"Basic Law"of China’s insurance companies,and the strategies to improve and perfect the agent system,hoping to improve the agent system and achieve the purpose of improving the existing problems.

关 键 词：保险行业 寿险 个人代理人 制度 

分 类 号：F840.4[经济管理—保险]