企业家如何应对环境不确定性?基于任正非采访实录的分析  

How do Firm Strategic Leaders Cope with Environmental Uncertainty?Text Analyses on REN Zhengfei’s Media Interviews

作　　者：陈春花[1] 尹俊[1,2] 梅亮 韩夏[1] CHEN Chunhua;YIN Jun;MEI Liang;HAN Xia(Peking University,Beijing,China)

机构地区：[1]北京大学国家发展研究院,北京市100871 [2]北京大学习近平新时代中国特色社会主义思想研究院,北京市100871

出　　处：《管理学报》2020年第8期1107-1116,共10页Chinese Journal of Management

基　　金：教育部人文社会科学研究规划基金资助项目(19YJA630104);教育部人文社会科学研究青年基金资助项目(20YJC630102)。

摘　　要：以华为CEO任正非的管理实践为案例,通过对任正非2019年1~8月共27次接受媒体采访的约31.4万字实录进行文本分析,归纳了任正非应对环境不确定性的战略行动框架,并结合CODES领导力理论进行了分析。研究结果发现,任正非应对环境不确定性的战略行动框架包括为企业建构持久的不确定性环境,推动企业实施生存底线、研发驱动、业务聚焦、开放合作、生态共生等发展战略,同时推动企业的文化战略、人力资源管理战略、公共战略与发展战略形成合力,提升企业在不确定性环境下的核心竞争力。This paper takes the management practices of Huawei CEO REN Zhengfei as a case study and conducts textual analyses of approximately 314,000 words of transcripts from a total of 27 media interviews that REN gave from January to August 2019.We summarize REN’s strategic actions in response to environmental uncertainty within a holistic framework and analyze it from the perspective of CODES leadership theory.Research findings show that REN Zhengfei’s strategic actions to cope with environmental uncertainty includes building a lasting uncertain environment for enterprises,promoting the implementation of bottom-line,R&D-driven,business-focused,open cooperation,ecological symbiosis and other strategies for corporate development,as well as promoting the formation of synergy among corporate culture strategy,human resource management strategy,public strategy and development strategy to enhance the core competitiveness of the enterprise in an uncertain environment.

关 键 词：CODES领导力 环境不确定性 华为公司 任正非 

分 类 号：C93[经济管理—管理学]