全域旅游背景下永州“两微一端”旅游平台构建研究  

Research on the Construction of"Two Micros and One End"Tourism Platform in Yongzhou under the Background of Global Tourism

作　　者：张宜剑[1] ZHANG Yijian

机构地区：[1]永州职业技术学院团委,湖南永州425000

出　　处：《科教文汇》2020年第27期150-151,158,共3页Journal of Science and Education

基　　金：永州市2017年度科技创新指导性项目(项目名称:永州打造全域旅游背景下“两微一端”推介平台的构建研究,项目编号:34)。

摘　　要：永州旅游以“一心双核一带三板块”为发展格局,基于全域旅游构建“两微一端”旅游平台。从微博、微信和客户端角度分析永州全域旅游需求,并对全域旅游背景下永州“两微一端”旅游平台进行定位、构建和分析,以期实现全时间、全空间、全地域和全人员共享的永州旅游,增强永州市旅游业的整体实力,为永州市产业升级、乡村振兴和文化育人创设条件。The tourism of Yongzhou takes the"one center,two cores,one belt and three plates"as the pattern of tourism development,and construct's a"two micros and one end"tourism platform based on global tourism.From the perspective of microblog,WeChat and client,this paper analyzes the needs of global tourism in Yongzhou,and positions,constructs and analyzes the"two micros one end"tourism platform in the context of global tourism,in order to realize the Yongzhou tourism which is shared by the whole time,space,region and people,enhance the overall strength of the tourism industry of Yongzhou City,and create conditions for the industrial upgrading,rural revitalization and cultural education of Yongzhou City.

关 键 词：全域旅游 永州旅游 两微一端 

分 类 号：F592.7[经济管理—旅游管理]