模因视阈下湘潭纸影文化产品设计研究  

Cultural Product Design of Xiangtan Paper Shadow Based on Memetics

作　　者：傅燕翔[1] 汤莹[1] FU Yan-xiang;TANG Ying(Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学,湘潭411105

出　　处：《包装工程》2020年第18期165-171,共7页Packaging Engineering

基　　金：全国工程专业学位研究生教育教改项目(2016-ZX-328)。

摘　　要：目的从模因理论角度出发,探索湘潭纸影文化产品设计思路,以应对传统湘潭纸影面临的生存危机,实现文化传承与创新。方法对湘潭纸影文化模因进行提取、分类、解构、重组和变异,形成湘潭纸影文化模因创新矩阵,采用因子分析法筛选影响湘潭纸影文化产品设计的语意词,以此表征湘潭纸影文化模因的有效传递率,构建基于模因论的湘潭纸影文化产品设计模型,以实际案例探讨模因论在文化产品设计中的有效性。结论文化模因是传统文化在发展中创新的核心,通过对湘潭纸影文化模因的分析与设计实践,验证了模因论在文化传播中的有效性,丰富了模因论的应用层面,并为基于地域文化的产品设计提供了指导性意见,促进了文化的传承与创新。The paper aims to explore the cultural product design ideas of Xiangtan paper shadow from the perspective of Memetics,to cope with the survival crisis faced by traditional Xiangtan paper shadow,and achieve the cultural inheritance and innovation.The culture memes of Xiangtan paper shadow were extracted,classified,deconstructed,reorganized and mutated to form an innovation matrix of the culture memes of Xiangtan paper shadow.Then,factor analysis was adopted to screen the semantic words affecting cultural product design of Xiangtan paper shadow,to characterize the effective transmission rate of the cultural meme in Xiangtan paper shadow,and construct the cultural product design model of Xiangtan paper shadow based on Memetics.The validity of memetics in cultural product design was discussed through practical cases.The meme of culture is the core of traditional culture in the development of innovation.Through the analysis and design practice of the cultural meme of Xiangtan paper shadow,the validity of meme theory in cultural communication is verified,and the application level of memetics is enriched.It provides a guiding role for the design of products based on regional culture and promotes the inheritance and innovation of culture.

关 键 词：产品设计 模因论 湘潭纸影 设计模型 文化传承 

分 类 号：TB472[一般工业技术—工业设计]