可可托海世界地质公园旅游发展的SWOT分析及对策  

SWOT Analysis and Measures for Tourism Development of Keketuohai UNESCO Global Geopark

作　　者：张焕新[1] ZHANG Huan-xin(Regional Geological Survey Team,Sichuan Bureau of Geology&Mineral Resources,Chengdu 610213,China)

机构地区：[1]四川省地质矿产勘查开发局区域地质调查队,成都610213

出　　处：《科技和产业》2020年第9期161-165,共5页Science Technology and Industry

基　　金：中国可可托海世界地质公园再评估技术服务项目(FW2019-012)。

摘　　要：采用SWOT分析方法对可可托海世界地质公园旅游发展现状进行分析,在此基础上提出:加快对公园待开发景区(萨依恒布拉克景区、卡拉先格尔景区)的保护和开发力度,推动公园五大景区均衡发展;加强公园数字化建设,提升公园市场竞争力;加快现代化博物馆建设,凸显地学科普价值;加强旅游特色产品研发,提高现有旅游产品档次,以实现可可托海世界地质公园旅游业的可持续发展。The SWOT analysis is adopted for the tourism development status of Keketuohai UNESCO Global Geopark in this paper.Based on the analysis,measures are proposed:accelerate the conservation and development of the scenic area to be developed(the Sayihengbulake and Kalaxianger)and synergize a balanced development of the five scenic areas in the geopark;strengthen the digitization of the geopark,and improve its competitiveness;enhance the building of a modern geological museum,and highlight the science popularization value of geology;promote R&D of characteristic tourism products,and upgrade the quality of current tourism products as to achieve a sustainable development of the Keketuohai UNESCO Global Geopark.

关 键 词：世界地质公园 科普价值 SWOT分析法 可可托海 

分 类 号：F127[经济管理—世界经济]