江苏乡村文化旅游高质量发展探析  

Analysis on the high quality development of Jiangsu rural cultural tourism

作　　者：马晓楠 刘珺[1] Ma Xiaonan;Liu Jun(Sanjiang University,Nanjing,Jiangsu,210028)

机构地区：[1]三江学院法商学院,江苏南京210028

出　　处：《市场周刊》2020年第9期59-62,共4页Market Weekly

基　　金：江苏省高校哲学社会科学研究基金(项目编号:2018SJA0503);江苏省高等学校大学生创新创业训练计划项目省级重点项目校级项目(项目编号:X202011122017Y)。

摘　　要：随着乡村振兴进程的持续推进,乡村文化旅游已经成为发展农业产业的新模式,对于加快农村经济发展、保护乡村文化有很大助力。文章在对江苏省乡村文化旅游现状及困境总结的基础上,分析了江苏乡村文化旅游高质量发展不可或缺的两项内在价值特征和一项外在价值特征。当前乡村旅游内在发展动力不足,外在融合路径不畅。未来应注重挖掘乡村文化产业内在驱动力,激活产业发展新动能;推动乡村文化旅游多元融合,延长产业链,拓宽产业融合的发展渠道,进一步探索江苏乡村文化旅游高质量发展的路径。With the continuous promotion of rural revitalization,rural cultural tourism has become a new mode of developing agricultural industry,which is of great help to accelerate rural economic development and protect rural culture.Based on the summary of the current situation and predicament of rural cultural tourism in Jiangsu province,this paper analyzes four indispensable external value characteristics for the high-quality development of rural cultural tourism in Jiangsu Province.In view of the current rural tourism internal lack of development momentum,external integration path is not smooth.In the future,we should pay more attention to the inner driving force of rural cultural industry and activate the new driving force of industrial development.Promote the diversified integration of rural cultural tourism,extend the industrial chain,broaden the development channels of industrial integration,and further explore the path of high-quality development of jiangsu rural cultural tourism.

关 键 词：江苏文化旅游 乡村文化产业 产业融合 品牌建设 

分 类 号：F590.75[经济管理—旅游管理]