健康素养视角下的移动医疗App用户体验研究  

Research on User Experience of Mobile Medical Apps from the Perspective of Health Literacy

作　　者：刘蕤[1] 张雨萌 余佳琪 Liu Rui;Zhang Yumeng;Yu Jiaqi(School of Information Management,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学信息管理学院,湖北武汉430079

出　　处：《现代情报》2020年第10期62-72,143,共12页Journal of Modern Information

基　　金：中央高校青年学术创新团队项目“数据治理与智能决策的理论和方法研究”(项目编号CCNU19TD013)。

摘　　要：[目的/意义]基于健康素养视角研究移动医疗App用户体验影响因素,有助于提升用户的健康素养水平、增强用户体验质量。[方法/过程]构建移动医疗App用户体验影响因素模型,采用结构方程模型方法,选择Bootstrap方法进行假设检验、中介效应检验与路径分析。[结果/结论]本文发现:1)视觉吸引力对用户体验存在显著正向影响;2)需求满足对用户体验存在显著的正向影响;3)健康素养构面中的健康信息获取能力通过需求满足的完全中介作用对用户体验产生正向影响;4)健康素养构面中的健康信息评价利用能力对用户体验无显著影响。[Purpose/Significance]From the perspective of health literacy,this paper studied the influencing factors of user experience of mobile medical Apps,which helped to improve the users'health literacy as well as the user experience quality.[Method/Process]This study constructed the theoretical model of the influencing factors of user experience of mobile medical Apps,applied structural equation modeling methods and Bootstrap for hypothesis test,mediation effect analysis and path analysis.[Result/Conclusion]The study found out that:(1)visual attractiveness positively affected user experience;(2)demand satisfaction positively affected user experience;(3)health information acquisition ability in the health literacy construct positively affected user experience through full mediating effect of demand satisfaction;(4)health information evaluation and utilization ability in the health literacy construct didn't have effect on user experience.

关 键 词：健康素养 用户体验 移动医疗App 

分 类 号：G252.0[文化科学—图书馆学]