福建省安溪县茶产业发展策略分析  

Analysis on the Development Strategy of Tea Industry in Anxi County of Fujian Province

作　　者：钟萍[1] ZHONG Ping(Xi'an Siyuan University,Xi'an,Shaanxi 710038)

机构地区：[1]西安思源学院,陕西西安710038

出　　处：《辽宁农业科学》2020年第5期45-47,共3页Liaoning Agricultural Sciences

基　　金：西安市社会科学规划基金项目(19j190);陕西省高等教育科学研究项目(XGH1923);西安思源学院基金项目(XASYPY1-B2009)。

摘　　要：详细介绍了福建省安溪县茶产业的发展现状,通过SWOT分析法对安溪县茶产业发展的优势、劣势、机遇、威胁进行了梳理,并且从规模化生产、茶产品品质、产品营销和产品创造4个方面的角度提出了推动安溪县茶产业健康发展的相关策略。The development status of tea industry in Anxi County of Fujian Province was introduced in detail.The strengths,weaknesses,opportunities and threats of Anxi tea industry development were sorted out by SWOT analysis method,and the related strategies to promote the healthy development of Anxi tea industry were put forward from the perspectives of large-scale production,tea product quality,product marketing and product creation.

关 键 词：茶叶产业 安溪县 SWOT 战略分析 

分 类 号：F327.9[经济管理—产业经济]