移动互联背景下新闻原创力的重估与重塑  

Reassessing and Reshaping News Originality in the Mobile Internet Era

作　　者：李明珠 Li Mingzhu

机构地区：[1]江阴市融媒体中心,江苏江阴214400

出　　处：《传媒观察》2020年第9期85-90,共6页Media Observer

摘　　要：移动互联网技术为现代传媒业发展提供了诸多便利,在内容搜索、舆情监测、用户互动等方面体现出无可比拟的优势,但互联网技术不可能大包大揽、覆盖替代,媒体融合不能全部仰仗高科技来完成。在内容生产的关键环节,如策划、写作、新闻事实的核查、新闻价值的判断等方面,依然需要人工来完成,本文强调了媒体的核心竞争力——新闻原创力,认为只有将传统媒体的坚持原创、追求真实、作风务实等传统优势和移动互联网技术的科技优势有机结合,媒体融合才能行稳致远。Mobile Internet technologies help facilitate the development of new media,showing unparalleled advantage in content search,public opinion supervision,and user interaction.However,it’s impossible for the Internet technologies to do everything and media convergence cannot be accomplished by high-tech alone.The key steps in content production,including planning,writing,fact checking,evaluation of journalistic value need to be done by people.This article emphasizes on the news originality,which is the core competence of media.It contends that only by combining the originality,truth-seeking and pragmatic nature of traditional media and the technological advantage of mobile Internet technologies can we embrace a bright future of media convergence.

关 键 词：移动互联网技术 原创力 生活 真实 本土新闻 

分 类 号：G206[文化科学—传播学]