用户画像方法在科技情报需求探测中的应用探讨  

Discussion about Application on User Profile Method in the Demand Detection of Science and Technology Intelligence

作　　者：化柏林[1] 赵辉 Hua Bolin

机构地区：[1]北京大学信息管理系,北京100871

出　　处：《情报理论与实践》2020年第9期93-99,共7页Information Studies:Theory & Application

基　　金：国家社会科学基金项目“基于多源数据融合的情报用户需求探测研究”的阶段成果之一,项目编号:17BTQ066。

摘　　要：为了满足动态化、个性化的科技情报需求,需要对科技情报用户进行深入分析。文章分析了科技部门的角色和特点,探讨科技情报领域利用科技管理部门网站发布的数据,勾勒用户画像用以分析情报需求的可行性。通过与电子商务等领域用户画像的对比,结合科技情报领域实践特点,梳理出科技情报用户需求的相关因素以及可获得的对应数据源,并提出一个用户画像方法在科技情报需求探测中的应用框架。In order to meet the needs of dynamic and personalized Science and Technology intelligence,it is necessary to conduct in-depth analysis on the users of S&T information.This paper analyzes the roles and characteristics of different S&T management institution,discusses the feasibility of using the website of S&T management department to draw the user’s portrait to analyze the intelligence demand in the field of S&T intelligence.By comparing with the user portraits in e-commerce and other fields,combined with the practical characteristics in the field of scientific and technological information,this paper combs out the relevant factors of S&T intelligence users’need and the data sources that available.At last,an application framework of user portrait method in the detection of S&T information needs is proposed.

关 键 词：科技情报 用户画像 科技管理部门 情报需求 情报服务 

分 类 号：G252[文化科学—图书馆学]