RMP模式在滨海休闲渔村的旅游规划研究——以宁德市东冲村为例  

Research on Tourism Planning of RMP Model in Coastal Recreational Fishing Village——Taking Dongchong Village of Ningde City as an Example

作　　者：李美秀 张光英 LI Meixiu;ZHANG Guangying(School of Economics and Management, Ningde Normal University, Ningde 352100, China)

机构地区：[1]宁德师范学院经济管理学院,福建宁德352100

出　　处：《长春大学学报》2020年第9期20-27,共8页Journal of Changchun University

基　　金：福建省高校人文社会科学研究基地项目(闽教科[2019]32号);闽东区域旅游发展规划与开发创新团队项目(2015T02);宁德师范学院校级科研项目青年专项(2015Q34)。

摘　　要：“旅游兴村”是目前乡村振兴的有效模式。运用昂普分析模式(RMP),通过实地考察,对宁德市北壁乡东冲村旅游资源进行分类和评价,并运用问卷调查法对来访游客的决策行为及旅游需求情况进行分析,得出东冲村旅游规划开发的思路。并依据实际情况,提出突出主题形象、加强规划,强化交通游线、海陆并进,注重人文挖掘、深度开发,依托山海优势就地利用等对策与建议,促进东冲休闲渔村旅游资源开发,促进东冲滨海渔村振兴。Tourism is an effective mode of rural revitalization.This paper uses RMP model to classify and evaluate the tourism resources of Dongchong Village of Beibi Town of Ningde City by field investigation,uses the method of questionnaire survey to analyze the decision-making behavior and tourism demand of current visitors and gives the idea of tourism planning development.According to the actual situation,it puts forward some countermeasures and suggestions to promote the development of tourism resources in Dongchong leisure fishing village and to promote the revitalization of Dongchong coastal fishing village such as highlighting the theme image and strengthening the planning,strengthening the traffic routes and combining the land with the sea,paying attention to the cultural excavation and carrying out in-depth development,relying on the advantages of the mountain and the sea and making full use of them.

关 键 词：RMP 滨海乡村 旅游规划 

分 类 号：F592[经济管理—旅游管理]