论电视新闻的选题创新  

On the Innovation of Topic Selection of TV News

作　　者：方倩[1] Fang Qian(Anhui Radio and Television Station,Hefei,Anhui 230001)

机构地区：[1]安徽广播电视台,安徽合肥230001

出　　处：《卫星电视与宽带多媒体》2020年第18期142-144,共3页Satellite TV & IP Multimedia

摘　　要：随着信息化进程的不断加快和新媒体的快速崛起,传媒渠道越来越丰富,新旧媒体之间的竞争越来越激烈。而随着媒介融合步伐的加快,各种媒体间泾渭分明的界限正在逐渐消融,媒体之间竞争的焦点已经从渠道的竞争转化为内容的竞争。选题作为电视新闻传播的重要环节和前提基础,在新媒体语境下,其重要性越发凸显,越来越多的新闻传播媒介认识到了好的选题对于优质内容的意义。本文以电视新闻选题为研究对象,分析了当下电视新闻选题存在的问题,探讨了电视新闻选题的创新策略,以期为电视新闻节目的长足发展提供借鉴和理论参考。With the continuous acceleration of the informatization process and the rapid rise of new media,media channels are becoming more and more abundant,and the competition between old and new media is becoming more and more fierce.With the accelerating pace of media integration,the clear boundaries between various media are gradually dissolving,and the focus of competition between media has changed from channel competition to content competition.The topic selection is an important link and prerequisite foundation of TV news dissemination.In the context of new media,its importance is becoming more and more prominent.More and more news media have realized the significance of good topic selection for high-quality content.This article takes TV news topic selection as the research object,analyzes the current problems in TV news topic selection,and discusses the innovative strategies of TV news topic selection,in order to provide reference and theoretical reference for the rapid development of TV news programs.

关 键 词：电视新闻 选题 创新 

分 类 号：TN94[电子电信—信号与信息处理]