新媒体技术在电视新闻制作中的应用及价值  

Application and Value of New Media Technology in TV News Production

作　　者：郑磊 Zheng Lei(Daying County Financial Media Center Daying County 629300,Sichuan)

机构地区：[1]大英县融媒体中心,四川大英县629300

出　　处：《卫星电视与宽带多媒体》2020年第19期23-25,共3页Satellite TV & IP Multimedia

摘　　要：在新媒体技术的影响下,电视新闻媒体发展模式逐渐改变,在新闻制作上更具有技术性与创新性,这大大提高了电视新闻媒体的节目质量,保证了一定的受众群。对此,为充分发挥出新媒体技术优势,论文结合电视新闻制作分析了新媒体技术的应用优势。同时,论文还总结认为,在电视新闻制作中应用新媒体技术,可从三个方面做起:一是制造具有时效性的话题,提高观众的参与度;二是转变电视新闻制作观念,以观众对新闻的正向需求为主;三是整合资源优势,运用新媒体技术优势打造更深层次的电视新闻。Under the influence of new media technology,the development model of TV news media is gradually changing,and it is more technical and innovative in news production,which greatly improves the quality of TV news media programs and ensures a certain audience.In this regard,in order to give full play to the advantages of new media technology,the paper analyzes the application advantages of new media technology in conjunction with television news production.At the same time,the thesis also concluded that the application of new media technology in TV news production can start from three aspects:one is to create time-sensitive topics to increase audience participation;the other is to change the concept of TV news production to help audiences The positive demand for news is the main;the third is to integrate resource advantages and use the advantages of new media technology to create deeper TV news.

关 键 词：新媒体技术 电视新闻制作 应用 价值 

分 类 号：TN94[电子电信—信号与信息处理]