粮食产业价值链提升与绿色营销  

Value Chain Promotion and Green Marketing of Grain Industry

作　　者：张士杰[1] 史旭东 Zhang Shijie;Shi Xudong(College of Economics,Nanjing University of Finance and Econom ics,Nanjing,Jiangsu 210046)

机构地区：[1]南京财经大学经济学院,江苏南京210046

出　　处：《粮食科技与经济》2020年第8期31-33,99,共4页Food Science And Technology And Economy

摘　　要：延伸产业链、打造供应链、提升价值链的“三链协同发展”机制对于推动粮食产业高质量发展有着重要意义。而在这三链中,价值链的提升无疑是当务之急,同时微笑曲线理论指出价值链提升的关键之一是品牌,而品牌营销的核心则是绿色营销。本文基于“微笑曲线”和4P营销理论,论述了粮食产业未来发展的新趋势。The"three-chain coordinated development"mechanism of extending the industrial chain,creating the supply chain,and improving the value chain is of great significance to promote the high-quality development of the grain industry.In these three chains,the promotion of the value chain is undoubtedly the most urgent task.The smile curve theory also points out that one of the keys to the promotion of the value chain is brand,and the core of brand marketing is green marketing.Based on the theory of smile curve and"4P"marketing theory,this paper discusses the new development trends of the food industry in the future.

关 键 词：三链协同 品牌营销 绿色营销 粮食产业 

分 类 号：F323.7[经济管理—产业经济]