基于非基本面因素的市值管理策略研究  

Research on Market Value Management Strategy Based on Non-fundamental Factors

作　　者：陈浩[1] CHEN Hao(School of Economics and Management,Beihang University,Beijing 100191,China)

机构地区：[1]北京航空航天大学经济管理学院,北京100191

出　　处：《价值工程》2020年第29期21-26,共6页Value Engineering

摘　　要：本文研究分析了影响企业市值的主要非基本面因素,梳理了上市公司应对非基本面因素影响的管理策略,进而运用经典事件研究法对策略实施效果影响进行了实证分析,并提出了有益管理建议。This paper researched the main non-fundamental factors that affect the market value of enterprises,and analyzed the management strategies of listed companies to deal with the impact of non-fundamental factors,and then analyzed the effect of the implementation of the relevant strategies based on classical empirical event reaserch method.At last it put forward some useful management suggestions.

关 键 词：市值管理 非基本面因素 事件研究法 迎合型策略 择机型策略 

分 类 号：F830.91[经济管理—金融学]