抖音视频现象对研究生思想动向影响及引导策略研究——以D高校G学院为例  

Research on the influence of the Phenomenon of Douyin among Graduate Students and the Guiding Strategies:Take the School of Public Administration of UIBE as an Example

作　　者：谭玉[1] 杜美欣 TAN Yu;DU Meixin(School of Public Administration,University of International Business and Economics,Beijing 100029,China)

机构地区：[1]对外经济贸易大学公共管理学院,北京100029

出　　处：《商丘职业技术学院学报》2020年第4期56-63,共8页JOURNAL OF SHANGQIU POLYTECHNIC

基　　金：2017年度国家社会科学基金一般项目“中国公共服务市场化改革中风险规避及政策评价实证研究”(17BZZ061);2019年度对外经济贸易大学学位与研究生教育教学改革与创新项目“抖音视频现象对研究生思想动向影响及引导策略研究”(741906)。

摘　　要：随着信息技术的飞速发展,网络短视频已经成为青年之中流行的社交手段。短视频平台的优势和乱象都提醒着高校思想政治教育部门应时刻加强对学生思想动向的了解与引导。调查发现,D高校G学院研究生能够合理认知和使用短视频软件,存在对抖音视频现象的积极影响认可度不高的现状。高校应联合企业建立监管机制、改进思政教育短视频制作方法、加强互动打造高校思政品牌效应。With the rapid development of information technology,network short video has become a popular social means among young people.Short video platforms have either advantages or disadvantages,reminding the ideological and political education departments of the university to strengthen the guidance strategies with students'ideological trends.It was found that graduate students could reasonably recognize and use the application,and the positive influence of Douyin was not highly recognized.Universities should cooperate with enterprises to establish the supervision mechanism,improve the short video production method,strengthen interaction to build the ideological and political brand effect of the university.

关 键 词：短视频现象 研究生 思想动向 价值引导 

分 类 号：G643[文化科学—高等教育学]