新经济下消费者品牌认知对企业质量控制影响分析  

Analysis of the influence of consumer brand recognition on enterprise quality control in the new economy

作　　者：黄佳 钱存华[1] 冯梦祥 Huang Jia;Qian Cunhua;Feng Mengxiang(School of Economics and Management,Nanjing Technology University,Nanjing 211800,China)

机构地区：[1]南京工业大学经济与管理学院,江苏南京211800

出　　处：《江苏科技信息》2020年第25期32-35,共4页Jiangsu Science and Technology Information

基　　金：国家自然科学基金项目,项目名称:基于可靠性分析的企业核心业务恢复能力研究,项目编号:71371097。

摘　　要：文章运用霍特林模型,分析在双方均不变、仅一方改进和双方均改进等情况下,消费者品牌认知与产品质量偏好对企业质量控制的影响。可以发现仅一方改进时,质量水平、利润、市场需求及价格均达到最优。已有一方改进时,另一方是否改进质量需考虑质量偏好度及市场规模。双方均改进时质量水平与所处位置有关。This article uses Hotelling’s model to analyze the impact of consumer brand perception and product quality preference on enterprise quality control under the four conditions of both parties being unchanged,only one party improving,and both parties improving.It is found that when only one party improves,the quality level,profit,market demand and price all reach the best.When one party has improved,whether the other party improves quality should consider quality preference and market size.When both parties improve,the quality level depends on their location.

关 键 词：新经济 品牌认知 质量偏好 霍特林模型 

分 类 号：F425[经济管理—产业经济]