基于RMP分析的定海远洋渔业特色小镇旅游深度开发研究  

Research on Deep Tourism Development of Dinghai Pelagic Fishery Characteristic Town Based on RMP Analysis

作　　者：向欢欢 孔洁[1] 程芸燕[1] Xiang Huanhuan;Kong Jie;Cheng Yunyan(Zhejiang International Maritime College,Zhoushan Zhejiang 316021)

机构地区：[1]浙江国际海运职业技术学院,浙江舟山316021

出　　处：《对外经贸》2020年第9期88-91,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2019年浙江省高等学校国内访问工程师项目“基于RMP分析的远洋渔业特色小镇旅游深度开发研究”的部分成果。

摘　　要：定海远洋渔业小镇旅游发展前景广阔,然而其发展中存在诸如旅游市场份额较小、知名度不高、旅游资源挖掘不足以及旅游项目体验性不强等问题。基于此,以定海远洋渔业特色小镇为研究对象,运用RMP分析法,在对其旅游资源、旅游市场和旅游产品进行全面分析的基础上,提出了渔业小镇深度旅游开发的实施路径,以期解决定海远洋渔业小镇旅游发展中存在的实际问题,为我国其他渔业类、涉海类特色小镇建设提供一定借鉴。Dinghai pelagic fishery town has a bright future in tourism development,but there are still some problems in its development,such as the small share of tourism market,the low popularity,insufficient excavation of tourism resources and the experience of tourism projects is not strong.In order to solve the practical problems existing in the tourism development of Dinghai pelagic fishery town,this paper takes Dinghai pelagic fishery town as the research object,and uses RMP analysis method to analyze its tourism resources,tourism market and tourism products comprehensively,and then puts forward the implementation path of the deep tourism development of Dinghai pelagic fishery town.The aim is to solve the practical problems existing in the tourism development of Dinghai pelagic fishery town,and to provide some references for the construction of other fishery and sea-related towns in China.

关 键 词：定海远洋渔业小镇 RMP分析 旅游开发 

分 类 号：F59[经济管理—旅游管理]