媒体使用结构与线上政治参与--基于中国台湾地区传播调查(TCS2015)数据的实证研究  

Structure of Media Usage and Online Political Participation:An Empirical Study Based on the Data of Taiwan Communication Survey(TCS2015)

作　　者：陈超 徐杰[2] 王蕊 Chen Chao;Xu Jie;Wang Rui(the Center of Taiwan Studies,School of International and Public Affairs,Shanghai Jiao Tong University;the Graduate Institute for Taiwan Studies of Xiamen University)

机构地区：[1]上海交通大学国际与公共事务学院 [2]上海交通大学台湾研究中心 [3]厦门大学台湾研究院政治研究所

出　　处：《台海研究》2020年第3期59-79,共21页Cross-Taiwan Strait Studies

基　　金：教育部人文社会科学研究青年基金项目“台湾青年在大陆社会融入状况研究”(17YJCGAT001)的部分成果。

摘　　要：在接收政治或公共信息时,传统媒体与新媒体使用频率的结构性特征对于用户线上政治参与有何影响?基于中国台湾地区传播调查(TCS2015)数据的实证检验,本文得出以下发现:新媒体使用频率高、传统媒体使用频率低的媒体使用者会最积极地进行线上政治参与,这一关系显著且稳定地存在于各种类型的线上政治参与行为中。本文的贡献体现在两个方面:首先,与以往研究仅考察单一媒体使用效应不同,本研究关注不同类型媒体使用的综合效应,更加符合用户的现实情况;其次,本文重点关注线上政治参与的行为,并且对不同类型的线上政治参与行为进行了具体的探讨,这为当前主要关注线下政治参与的研究进行了补充。When receiving political or public information,how do the structural characteristics of the usage frequency of traditional media and new media affect users’online political participation?Based on the empirical test of Taiwan Communication Survey(TCS2015)data,this paper finds that media users with high frequency of new media use and low frequency of traditional media use are the most active participant in online politics,and this relationship is significantly stable in various types of online political participation.This paper focuses on two aspects:firstly,different from previous studies which only examine the effect of single media use,this study focuses on the comprehensive effect of different types of media use,which is more accordant with the users’habit;Secondly,focusing on the behavior of online political participation,this paper specifically discusses different types of online political participation,which supplements the current research that mainly focuses on offline political participation.

关 键 词：媒体使用结构 台湾地区 政治参与 新媒体 

分 类 号：D675.8[政治法律—政治学]