高校出版社数字出版产业发展对策研究  

Research on the Development Countermeasures of Digital Publishing Industry in University Press

作　　者：廖小刚[1] 禹纯顺[2] LIAO Xiaogang;YU Chunshun(Hunan Normal University,Changsha,Hunan 410012,China;Hunan University of Chinese Medicine,Changsha,Hunan 410208,China)

机构地区：[1]湖南师范大学,湖南长沙410012 [2]湖南中医药大学,湖南长沙410208

出　　处：《湖南中医药大学学报》2020年第9期1173-1178,共6页Journal of Hunan University of Chinese Medicine

基　　金：教育部人文社会科学研究青年基金项目(14YJC860014)。

摘　　要：我国数字出版产业规模逐年扩大且发展迅速,传统出版社数字化转型升级渐入成熟阶段,我国高校出版社的数字化转型也取得了一定的成绩,数字出版产业获得了阶段性发展,产业规模持续扩大,产品矩阵日趋丰富,盈利模式渐次清晰。但高校出版社数字出版产业的发展仍然在路上,高校出版社要紧跟时代步伐,主动探寻更好的发展路径,依托高校构建“高校+出版社”的合作发展模式,始终以读者为导向、借力新技术畅通产品发行渠道,并努力加强数字出版人才队伍建设,以求得数字出版产业的更快更好发展。The scale of China′s digital publishing industry has expanded and developed rapidly year by year.The digital transformation and upgrading of traditional publishing houses has gradually entered a mature stage.The digital transformation of China′s university publishing houses has also achieved certain results.The digital publishing industry has achieved staged development and the scale of the industry has continued to expand.The product matrix is getting richer and the profit model is gradually clear.However,the development of the digital publishing industry of university presses is still on the way.University presses should keep pace with the times,actively explore a better development path,rely on universities to build a"university+publishing house"cooperative development model,and always take readers as the guide,leverage new technologies to unblock product distribution channels,and strive to strengthen the digital publishing talent team,in order to achieve faster and better development of the digital publishing industry.

关 键 词：数字出版 数字出版产业 高校出版社 读者 人才 

分 类 号：G230[文化科学]