崇左市保安村农副特色产品在天猫商城的运营与实践  

Operation and Practice of Agricultural and Sideline Products of Baoan Village in Chongzuo City in Tmall Mall

作　　者：粟毅 陈永 唐薇 苏柔 莫国欢 SU Yi;CHEN Yong;TANG Wei;SU Rou;MO Guohuan(Guangxi Normal University for Nationalities School of Biological and Food Engineering,Chongzuo,Guangxi 532200,China;Chongzuo Science and Technology Development Center,Chongzuo,Guangxi 532200,China)

机构地区：[1]广西民族师范学院生物与食品工程学院,广西崇左532200 [2]崇左市科学技术开发中心,广西崇左532200

出　　处：《农产品加工》2020年第17期82-84,共3页Farm Products Processing

基　　金：广西自治区级大学生创新创业计划项目(202010604138,202010604113);崇左市科学研究与技术开发计划项目(崇科FA2018012);广西民族师范学院服务地方经济社会发展专项项目(2018FW002)。

摘　　要：近年来,网络营销成为一种新的营销模式。介绍了借助天猫商城网络平台,以互联网信息为媒介扩大崇左市农副特色产品的销售范围,实现最优化的崇左市农副特色产品的销售模式。In recent years,network marketing has become a new marketing model.With the help of the Tmall mall website platform,this paper expanded the sales scope of Chongzuo's agricultural and sideline featured products with Internet information as the media,and realized the optimized sales model of Chongzuo's agricultural and sideline featured products.

关 键 词：农副特色产品 网络运营与实践 运营管理 营销模式 

分 类 号：F323.5[经济管理—产业经济]