波德里亚符号政治经济学视域下的奥运会  

Examining the Olympics through Baudrillard’s Political Economy of the Sign

作　　者：魏伟 Wei Wei(School of International Journalism and Communication,Beijing Foreign Studies University)

机构地区：[1]北京外国语大学国际新闻与传播学院

出　　处：《符号与传媒》2020年第2期109-127,共19页Signs & Media

基　　金：中央高校基本科研业务费专项资金项目“2022年北京冬奥会的国际传播”(2020JJ003)的中期成果。

摘　　要：波德里亚是后现代理论的核心学者之一。运用他的符号政治经济学理论中的商品系统和消费社会理论,可以清晰地发现奥运会的明星崇拜和"失败者凝视";他的"他者"理论和去符号化观点可以让人们理解和洞察西方体育中心化的思潮;他的"致命策略"和对暴力的观点是考察奥运会球场软暴力的重要理论基础;受他的理论影响推导出的"伴随文本"诸概念和"伴随文本执着"可以用来解释奥运会的许多伴随文本现象;他的"超真实"理论在奥运会的电视和新媒体传播领域依然适用。Jean Baudrillard is one of the core theorists of postmodernism. This paper focuses on his theories of the commodity system and consumer society in the political economy of the sign,the cult of the celebrity and the gaze on the losers at Olympics.His theory of "l’autre" and opinion on desemiotisation have provided insight into the Zeitgeist of centralisation in Western sports.His "fatal strategies" and standpoints on violence are the fundamental theoretical basis for investigating soft violence in the Olympic arena.Concepts created under the influence of his theories,such as the co-text and co-textual obsession,could be used to illustrate many co-texts of the Olympics.Moreover,his theory of the "hyperreality" can also be applied to television and new media communications at the Olympics.

关 键 词：波德里亚 奥运会 符号政治经济学 后现代 

分 类 号：G811.21[文化科学—体育学] F0[经济管理—政治经济学]