IP时代下陕西剪纸艺术的创新性转化  

Innovative Transformation of Paper-cut Art in IP Era

作　　者：赵敏婷[1] 杨伊文 刘畅[1] ZHAO Min-ting;YANG Yi-wen;LIU Chang(Shaanxi University of Science and Technology College of Art and Design,Xi’an 710021,China)

机构地区：[1]陕西科技大学设计与艺术学院,西安710021

出　　处：《包装工程》2020年第20期223-227,239,共6页Packaging Engineering

基　　金：省科技厅软科学项目;陕西文化产业发展路径及对策研究。

摘　　要：目的针对陕西剪纸艺术的现代化传承问题,深入挖掘陕西剪纸艺术的内容,结合IP时代的特征,完成陕西剪纸艺术的IP塑造,做到对陕西剪纸艺术的创新性转化以及价值的变现。方法采用资料收集法,从史料的角度,搜集、整理和归纳出关于陕西民间剪纸艺术的原始材料,挖掘陕西剪纸艺术的内容,进行IP可塑性分析,并通过图像提取法、受众分析法以及跨界思维法,归纳塑造陕西剪纸艺术IP的设计要点。结论在陕西剪纸艺术的IP塑造中,首先要对其进行人格化设计,其次要使陕西剪纸艺术的受众形成圈层化,在分享、沟通和满足归属感的同时,自发地为陕西剪纸艺术进行宣传,再次要与其他IP进行跨界融合,达到一加一大于二的效果,从而完成陕西剪纸艺术的创新性转化,以此来保障其延绵不衰的文化价值,提高剪纸艺术的文化地位和社会认同感。The work aims to deeply explore the content of Shaanxi paper-cut art for the problem of modernized inheritance of Shaanxi paper-cut art and complete the IP shaping of Shaanxi paper-cut art combined with the characteristics of the IP era,so as to achieve the innovative transformation of Shaanxi paper-cut art and the realization of value.Data collection method was used to collect,organize and summarize the original materials about Shaanxi folk paper-cut art from the perspective of historical materials,excavate the content of Shaanxi paper-cut art to conduct IP shaping analysis,and summarize the design points of Shaanxi paper-cut art IP through image extraction method,audience analysis method and cross-border thinking.In the IP shaping of Shaanxi paper-cut art,the first is to conduct personalized design,and the second is to form the audience of Shaanxi paper-cut art into a circle.While sharing and satisfying the sense of belonging,the Shaanxi paper-cut art is promoted spontaneously.Once again,the cross-border integration with other IP is required to achieve the effect of one plus one greater than two,thus completing the innovative transformation of Shaanxi paper-cut art,to protect its enduring cultural value and improve the cultural status and social identity of paper-cut art.

关 键 词：IP 陕西剪纸 人格化 圈层化 跨界融合 创新性转化 

分 类 号：TB472[一般工业技术—工业设计]