产品、项目、事件——临时展览策划与实施的三个新视角  

Products, Projects and Events: Three New Views about Temporary Exhibition-making

作　　者：陈同乐[1] Chen Tongle(Jiangsu Art Museum,Nanjing,210018)

机构地区：[1]江苏省美术馆,南京210018

出　　处：《博物院》2020年第4期20-24,共5页Museum

摘　　要：临时展览是博物馆陈展体系的重要方面,其策划与实施的方式直接决定了临时展览的展示效果。学界已从不同视角对如何策划与实施临时展览进行了讨论,并已得出不同结论。本文尝试从临时展览的策划与资源整合、展览的管理与实施、展览的传播与推广三个视角将展览重新定义为产品、项目和事件。认为产品的视角可以让我们重新定义和审视展览,项目的视角可以提高我们展览实施的水平与质量,事件的视角有助于我们发挥展览的价值与作用。并在此基础上提出:好的策划可以熏陶一代人,好的创意可以引领一群人,好的展览可以影响一座城。This article from the temporary exhibition-making and resource integration, exhibition management and implementation, exhibition dissemination and promotion of three perspectives redefine exhibitions as products, projects and events. From product view allows us to redefine and examine the exhibition, from project view can improve the level and quality of our exhibition implementation, and the perspective of event can help us give full play to the value and work of the exhibition. On this basis, it is proposed that a good plan can edify a generation, a good idea can lead a group of people, and a good exhibition can influence a city.

关 键 词：临时展览 产品 项目 事件 策划 

分 类 号：G265[历史地理—考古学及博物馆学]