大数据时代我国农产品电子商务平台模式探究  

Research on the E-Commerce Platform Model of AgriculturalProducts in the Era of Big Data

作　　者：杨正华 李付坤[1,2] 石俊萍 Yang Zhenghua;Li Fukun;Shi Junping(School of Information Science and Engineering,Jishou University,Jishou 416000;School of Economics and Management,Beijing Forestry University,Beijing 100083)

机构地区：[1]吉首大学信息科学与工程学院,湖南吉首416000 [2]北京林业大学经济管理学院,北京100083

出　　处：《中阿科技论坛（中英文）》2020年第9期52-55,共4页China-Arab States Science and Technology Forum

基　　金：湖南省社科基金西部项目(15YBX028);大鲵资源保护与综合利用湖南省工程实验室开放基金项目(DNGC1901)。

摘　　要：我国是农业大国,农产品的生产量巨大,但因农产品本身具有鲜活性、多样性,在后续的销售、运送等环节常常出现一些问题,导致农民受到一定程度的损失。因此,在大数据时代发展背景下,我们可以利用网络技术的优势构建农产品电子商务平台模式来有效解决这一系列问题。China is a large agricultural country with a huge production volume of agricultural products.However,due to the freshness and diversity of agricultural products,there are often problems in subsequent sales and transportation,which cause farmers to suffer a certain degree of loss.Therefore,in the context of development in the era of big data,we can use the advantages of network technology to build an agricultural product e-commerce platform model to effectively solve this series of problems.

关 键 词：大数据 农产品 电子商务 平台模式 

分 类 号：F724.6[经济管理—产业经济] F323.7