谐音文化在文创产品设计中的应用探索  

APPLICATION AND EXPLORATION OF HOMOPHONIC CULTURE IN CULTURAL AND CREATIVE PRODUCT DESIGN

作　　者：吴天悦 周承君[1] WU TIANYUE;ZHOU CHENGJUN

机构地区：[1]湖北工业大学艺术设计学院

出　　处：《设计》2020年第19期143-145,共3页Design

摘　　要：探索谐音文化与文创产品结合的可行性及应用价值。运用案例分析法、文献研究法等论证方法对目标进行研究论证,以孙子兵法作为文化主题,运用现代技术进行产品设计,挖掘其文化价值。设计了文创产品"孙子饼法"。为文创产品设计的多元化探索新的路径。To explore the feasibility and application value of the combination of homophonic culture and cultural and creative products.Case analysis method,literature research method and other demonstration methods are used to conduct research and demonstration of the target.With Sun Zi's Art of war as the cultural theme,modern technology is used to carry out product design and explore its cultural value.The cultural creation product"Sun Zi Bing Fa"is designed.Explore new paths for cultural and creative product design diversification.

关 键 词：谐音文化 文创产品 产品设计 文化价值 多元化 

分 类 号：J52[艺术—艺术设计]