南湖红船文创产品设计策略研究  

RESEARCH ON THE DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS OF RED BOAT ON NANHU

作　　者：滕水生[1,2] TENG SHUISHENG

机构地区：[1]嘉兴学院设计学院 [2]嘉兴市创意设计研究中心

出　　处：《设计》2020年第19期146-148,共3页Design

基　　金：“嘉兴市创意设计研究中心”2019年招标课题成果,红船文创产品创新设计策略研究(JCS201905)。

摘　　要：借用心理学中巴纳姆效应对红船文创产品的创新设计进行研究,探寻一种符合时代发展需要的产品设计策略。利用巴纳姆效应中的主观验证心理,以人的认知习惯为切入点,研究红船形态及文化特征,提出红船文创产品设计新策略,并通过具体设计案例进行验证。基于巴纳姆效应的设计策略有效提升了红船文创产品的创新效率,切实解决红船文化产业面临的问题,有利于传播和弘扬红船精神,并为其他地域的红色文创产品设计提供参考。Using the Barnum effect in psychology,which study the innovative design of Red Boat cultural and creative products,and explores a product design strategy that meets the needs of the development of the times.Based on the subjective verification psychology of Barnum effect and human cognitive habits,which study the shape and cultural characteristics of Red Boat,puts forward a new strategy of Red Boat cultural and creative product design,and verifies it through a specific design case.the design strategy based on Barnum effect effectively improves the innovation efficiency of Red Boat cultural and creative products,effectively solves the problems faced by Red Boat cultural industry,is conducive to the dissemination and promotion of Red Boat spirit,and provides a reference for the design of the red cultural and creative products in other regions.

关 键 词：红船 文创产品 巴纳姆效应 认知 设计策略 

分 类 号：J524[艺术—艺术设计]