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作 者:华信辉 HUA Xin-hui(School of History and Culture,Northwest Normal University,Lanzhou 730070,China)
机构地区:[1]西北师范大学历史文化学院,甘肃兰州730070
出 处:《佳木斯大学社会科学学报》2020年第5期150-153,共4页Journal of Social Science of Jiamusi University
摘 要:晚清民国时期是兰州水烟业的重要发展阶段,造假行为也随之迭出。兰州水烟行业不按照产品规定的质量要求,通过改变配料比例、削减原料成本以及降低制作工艺标准等,谋取不正当利润;其他市场主体则通过假冒兰州水烟以牟利。造假行为不仅影响兰州水烟销售,损害行业声誉,危及行业发展,而且危害消费者的身体健康。面对造假弊端,政府通过制定行业规章,规范行业行为;兰州水烟行业主要通过登报形式,对造假行为进行揭露,并提醒消费者注意辨别;消费者则以主动识别造假行为、退还假货等方式维护自身利益。The late Qing Dynasty and the Republic of China was an important stage of development of Lanzhou’s hookah while when counterfeiting also occurred one after another.Some of the manufactures did not obey the quality requirements of products,by changing the proportion of ingredients,reducing costs of raw material and standards of process,to seek improper profits;other market subjects made profits through counterfeiting.Counterfeiting has not only affected sales of Lanzhou's hookah,damaged the reputation and endangered the development of the industry,but also endangered the health of consumers.Faced with the harm of counterfeiting,government standardized the behavior of manufactures through the formulation of industry rules and regulations.Lanzhou’s Hookah industry has exposed the counterfeiting behavior and reminded consumers of the identification by the form of newspaper.While consumers should actively identify the counterfeiting and return the counterfeit to protect their own interest.
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