疫情冲击对餐饮企业的影响与韧性重塑  

Impact of COVID-19 Epidemic on Catering Enterprises and Resilience Remodeling

作　　者：刘微[1] 杨宜 LIU Wei;YANG Yi

机构地区：[1]北京联合大学商务学院,北京100025 [2]北京财贸职业学院,北京101101

出　　处：《北京财贸职业学院学报》2020年第5期33-37,共5页Journal of Beijing College of Finance and Commerce

基　　金：国家社会科学基金“增强民营经济韧性的精准金融支持机理与路径研究”项目(项目编号:19BJL059)的成果。

摘　　要：新冠肺炎疫情的冲击充分暴露了我国餐饮行业发展的痛点,也为餐饮企业创新自救、韧性重塑提供了重要契机,对后疫情时代餐饮发展将产生深远影响。应用大数据、区块链、物联网技术和数字化平台,提升餐饮企业食品安全健康标准、建立线上线下全渠道销售体系、加速餐饮零售化转型、建立开放共赢的平台联营关系、建立灵活的员工共享机制成为增强餐饮企业韧性的重要途径;同时多方位的精准政策扶持为餐饮企业复苏和未来健康发展提供了重要支持。The impact of COVID-19 epidemic has exposed the pain of the development of the catering industry in China,and also provided an opportunity for the catering enterprises to innovate themselves and enhance their resilience to survive and develop.The development of big data and digital platform is the key to the recovery of catering enterprises;the improvement of food safety and health standards,the establishment of online&offline channel sales system,and the acceleration of catering retail transformation are conducive to improving the resilience of catering enterprises;the establishment of an open and win-win joint venture platform,the establishment of flexible staff sharing mechanism and multi-directional precise policy support are conducive to the recovery of catering enterprises and the health of the industry development.

关 键 词：疫情冲击 餐饮企业 企业韧性 

分 类 号：F719.3[经济管理—产业经济]