大数据背景下农业科技图书的出版策略研究  

Research on Publishing Strategy of Agricultural Science and Technology Books under the Background of Large Data

作　　者：徐定娜 Xu Dingna(China Agricultural Science and Technology Press Co.,Ltd.,Beijing 100081)

机构地区：[1]中国农业科学技术出版社有限公司,北京100081

出　　处：《传媒论坛》2020年第17期114-115,共2页Media Forum

摘　　要：与大众图书和其他科技图书相比,在当前大数据背景下,农业科技图书出版面临更大的冲击与挑战。本文着眼大数据快速发展和逐步落地应用的趋势,针对农业科技图书出版在选题策划、产品加工、营销等关键环节面临的挑战与机遇,引入大数据的发展理念与解决方案。在上述基础上,本文在提出出版优化策略的同时,创新性地辅以有针对性的案例简析,以期给广大农业科技图书工作者提供有益的参考、助推农业科技类图书出版提质、增效,从而更好地传播农业科技知识、服务我国"三农"事业发展。Compared with popular books and other science and technology books,the publication of agricultural science and technology books is facing greater impact and challenge under the current background of large data.This paper focuses on the trend of rapid development and application of large data,in view of the challenges and opportunities faced by agricultural science and technology book publishing in the key links of topic selection planning,product processing,marketing,etc.,introduces the development concept and solutions of large data,puts forward the publishing optimization strategy with a brief analysis of cases.The purpose is to provide useful reference for agricultural science and technology librarians,promote the publication of agricultural science and technology books to improve the quality and efficiency,so as to better disseminate agricultural science and technology knowledge and serve the cause of "agriculture,rural areas and farmers" in China.

关 键 词：大数据 农业科技图书 出版策略 

分 类 号：G237[文化科学]