基于大数据的自媒体网络舆情决策机制研究  

Research on We Media Network Public Opinion Decision Mechanism Based on Big Data

作　　者：李华勇[1] LI Hua-yong(Weifang Vocational College,Weifang Shandong 261041)

机构地区：[1]潍坊职业学院,山东潍坊261041

出　　处：《数字技术与应用》2020年第9期218-220,共3页Digital Technology & Application

基　　金：山东省社会科学规划研究项目“基于大数据的自媒体网络舆情决策机制研究”(19CPYJ75)。

摘　　要：在自媒体背景下,利用大数据对舆情治理,将大数据的舆情定量计算能力和舆情决策者的定性分析能力结合起来,建立横向联动的人机协同机制、数据驱动的舆情决策机制、精准定位的舆情疏导机制,提升网络舆情趋势预测精度,探索了基于大数据的舆情智能决策机制。In the context of we media,we use big data to manage public opinion,combining the quantitative calculation ability of big data with the qualitative analysis ability of public opinion decision makers,We have established a horizontal linkage humancomputer coordination mechanism,a data-driven public opinion decision-making mechanism,and a precise positioning public opinion guidance mechanism,so as to improve the accuracy of network public opinion trend prediction,and explore the public opinion intelligent decision-making mechanism based on big data.

关 键 词：网络舆情 自媒体 大数据 舆情分析 

分 类 号：G203[文化科学—传播学]