VCC视角下的制造业服务化模式及其演进  

The model and evolution of the manufacturing servitization from the perspective of value co-creation (VCC)

作　　者：李天柱[1] 刘小琴[1] 李潇潇[1] Li Tianzhu;Liu Xiaoqin;Li Xiaoxiao(School of Business Administration,University of Science and Technology Liaoning,Anshan 114051,Liaoning,China)

机构地区：[1]辽宁科技大学工商管理学院,辽宁鞍山114051

出　　处：《科研管理》2020年第9期230-237,共8页Science Research Management

基　　金：国家自然科学基金项目(71772082、71472080、71372121);教育部人文社会科学研究青年基金项目(14YJC630110);辽宁省教育厅科技项目(2016TSZD05);辽宁特聘教授课题。

摘　　要：采用理论归纳和演绎方法,从VCC视角出发对制造业服务化的内涵进行分析和界定,在典型案例的基础上提炼出制造业服务化的五种典型模式,分别是产品延伸服务化、产品增强服务化、主导产品服务化、业务单元服务化及核心能力服务化,进而提出制造业服务化模式演进的过程,并分析制造业服务化模式演进的路径跃迁、影响因素和支撑条件,最后得到对我国企业的管理启示。Servitization is one of the main trends of global manufacturing development and the empirical analysis proves that servitization has a positive impact on the performance of manufacturing enterprises.It also is an important strategic path leading the transformation and upgrading of many manufacturing enterprises.At present,there are few researches on manufacturing servitization from the perspective of value co-creation(VCC).The author believes that the manufacturing servitization is completed by the cooperation of manufacturing enterprises,customers,suppliers and other subjects in the value network.With the advance of services,more and more subjects participate in innovation,and the strength of the link between the innovation subjects is increasing,and the network relationship between them also tends to be complicated.It can be considered that the servitization is a VCC activity carried out by manufacturing enterprises in cooperation with other subjects.It is reasonable and necessary to re-consider the manufacturing servitization from the perspective of VCC,which is helpful to understand the mechanism of servitization at the micro level and clarify the typical models of manufacturing servitization and the internal mechanism of its evolution.Our study not only has theory value but also has significance practical implications for the implementation of servitization strategy of Chinese manufacturing enterprises.Servitization can be understood from different perspectives.From the perspective of value co-creation(VCC),this paper argues that the essence of manufacturing servitization is a value creation logic transformation on the base of products and the guide of service,which promotes the shift from manufacturing-centered to service-oriented,from value chain to value network,from providing"pure physical products"to"product-service combination"and"pure service".In the process of servitization,the manufacturing enterprises,customers and other subjects form a complex value network to jointly create service value,through

关 键 词：制造业服务化 VCC 模式演进 

分 类 号：F062.3[经济管理—政治经济学]