基于SCP范式会展业的产业组织分析  

Industrial organization analysis of convention and exhibition industry based industrial organization analysis of convention and exhibition industry based on SCP theory

作　　者：刘秀丽[1] 蒋玉林 Liu Xiuli;Jiang Yulin(Wuhan Business University,Wuhan,Hubei,430056)

机构地区：[1]武汉商学院,湖北武汉430056

出　　处：《市场周刊》2020年第10期14-16,共3页Market Weekly

基　　金：湖北省教育厅哲学社会科学研究项目“我国会展业绿色发展对策研究”(课题编号:19G057)的阶段性研究成果。

摘　　要：我国已经成为会展大国,但还不能说是会展强国,如何促进我国会展业高质量发展值得深思。论文研究我国会展业发展的现状,尤其是通过搜集会展企业、办展数量、办展规模等相关数据,并运用产业组织理论的SCP分析范式对我国会展业进行分析,找出我国会展业在发展中存在的问题:会展业的市场集中度不高;规模效益小,没有形成集群效应;展览市场同质化竞争严重;会展业需要进行市场化发展。并提出了促进我国会展业发展的产业组织政策:鼓励会展企业之间的兼并重组;引导会展业集群化发展;优化会展产业链;培育会展品牌实现差异化发展;建立和完善有利于会展业发展的政策。China has become a big country of convention and exhibition,but it can not be said to be a strong country of convention and exhibition.This paper studies the current situation of the development of the exhibition industry in China,especially by collecting the relevant data of the exhibition enterprises,the number and scale of the exhibition,and using the SCP analysis paradigm of industrial organization theory to analyze the exhibition industry in China,the problems existing in the development of exhibition industry in China are found out as follows:The market concentration of exhibition industry is not high,the scale benefit is small,there is no cluster effect,the homogeneity competition of exhibition market is serious,and the exhibition industry needs market development.And put forward to promote the development of China's exhibition industry industrial organization policy:encourage mergers and reorganization between exhibition enterprises;guide the development of exhibition industry cluster;optimize the exhibition industry chain;establishing and perfecting the policies for the development of the convention and exhibition industry.

关 键 词：会展业 市场结构 SCP范式 产业组织 

分 类 号：F713.7[经济管理—产业经济]