大数据背景下大连发现王国智慧景区建设研究  

Research on the construction of the wisdom scenic area of Dalian Discoveryland Theme Park under the background of big data

作　　者：富俊博 邱瑛[1] Fu Junbo;Qiu Ying(Regional Tourism Research Center,Liaoning University of International Business and Economics,Dalian,Liaoning,116052)

机构地区：[1]辽宁对外经贸学院区域旅游研究中心,辽宁大连116052

出　　处：《市场周刊》2020年第10期55-57,共3页Market Weekly

基　　金：2019年国家级大学生创新训练计划项目“智慧景区游客体验调查与研究——以大连发现王国为例”(项目编号:201910841005)。

摘　　要：近年来,互联网技术在各行各业中的应用和融合越来越紧密,很多行业都广泛地应用了大数据实现经营管理模式的跨越和创新,各旅游景区也开始了大数据背景下的智慧景区建设探索。文章介绍了大数据背景下智慧景区的内涵,总结了大连发现王国主题公园智慧景区的建设进展,分析了建设中存在的问题,并在此基础上给出大连发现王国主题公园运用大数据推进智慧景区建设的对策。In recent years,the application and integration of Internet technology in various industries have become more and more close,and many industries have widely used big data to realize the leapfrogging and innovation of management mode,and each scenic spot has also begun to explore the construction of intelligent scenic spots under the background of big data.This paper introduces the connotation of the wisdom scenic spot under the background of big data,summarizes the construction progress of the wisdom scenic spot of Dalian Discovery Kingdom theme park,analyzes the problems existing in the construction,and gives the countermeasures of Dalian Discoveryland Theme Park using big data to promote the construction of the wisdom scenic spot.

关 键 词：大数据 智慧景区 发现王国 建设 

分 类 号：F592.7[经济管理—旅游管理]