高校青年学生网络意见领袖的内在特征及培育路径研究  

Research on the Intrinsic Characteristics and Cultivation Path of College Students'Online Opinion Leaders

作　　者：冯亚东 FENG Yadong

机构地区：[1]江南大学,江苏无锡214122

出　　处：《科教文汇》2020年第29期40-42,共3页Journal of Science and Education

摘　　要：信息技术的发展促成了高校青年学生网络意见领袖这一传播群体的出现。他们在多种网络平台上与广大学生交流互动,深刻影响着网络生态环境。充分利用高校青年学生网络意见领袖的积极影响,有助于引导高校网络舆情的健康发展。但高校青年学生网络意见领袖也存在知识储备少、认知偏差等问题。针对这种情况,该文探索了网络意见领袖的培育路径,可为高校思政工作提供参考。The rapid development of the information age has led to the emergence of the group of college students'online opinion leaders.They communicate and interact with the majority of students on a variety of online platforms,and exert a profound influence the online ecological environment.Making full use of the positive influence of college students'online opinion leaders will help guide the healthy development of online public opinion in colleges and universities,but there are still problems such as lack of knowledge reserves and cognitive biases.In response to this situation,this paper explores the cultivation path of online opinion leaders,in order to provide reference for ideological and political work in colleges and universities.

关 键 词：意见领袖 特征 培育 

分 类 号：G641[文化科学—高等教育学]