叙事视角下中医药类节目对“健康中国”形象的构建研究——以《中华医药》为例  

Research on the Construction of“Healthy China”Image in Chinese Medicine Programs from the Narrative Perspective--Taking“Chinese Medicine”as an Example

作　　者：罗艳[1] 马亚男 Luo Yan;Ma Yanan(Xinjiang University of Finance and Economics,Urumqi 830000,China)

机构地区：[1]新疆财经大学,新疆乌鲁木齐830000

出　　处：《锦州医科大学学报（社会科学版）》2020年第5期41-45,共5页Journal of Jinzhou Medical University(Social Science Edition)

摘　　要：十八届三中全会以来,以习近平同志为核心的党中央提出了“健康中国”的治国理念。在2020年新冠疫情出现之后,习近平总书记也强调始终把人民群众生命安全和身体健康放在第一位。随着居民收入的不断增加,人们对健康的需求越来越强烈,对健康的关注度也越来越高,健康类电视节目成为人们获取健康知识和养生理念的重要渠道。本文通过对央视代表节目《中华医药》和《中华医药抗击疫情》特别节目的话语进行分层析理,研究中华医药类节目是如何建构健康中国形象的,旨在为中华医药对国家健康形象的塑造赢构一个指向性的标准,为中华医药类节目的可持续发展提供借鉴,增强受众对中医药文化的民族认同感和对中华文化的归属感。Since the Third Plenary Session of the 18th Central Committee,with General Secretary Xi Jinping at the core,the Party Central Committee has put forward the idea of a healthy China.With the increasing income of residents,people’s demand for health has become more and more intense,and the attention to health has become more and more high.Health television programs have become an important channel for people to obtain health knowledge and health maintenance ideas.This article analyzes the discourse of CCTV’s representative program“Chinese Medicine”to study how Chinese medicine programs construct a healthy Chinese image,aiming to create a directional standard for the country’s image.Hope to be able to provide reference for the sustainable development of Chinese medical programs.

关 键 词：中华医药 健康中国 叙事 策略 

分 类 号：G206[文化科学—传播学]