我国森林康养产业供给与需求“双侧”发展研究  

Research on the"Two-Sided"Development of the Supply and Demand of Our Country’s Forest Health Industry

作　　者：李轩 谢海涛[1,2] 谢煜[1,2] LI Xuan;XIE Hai-tao;XIE Yu(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China;Chinese Characteristic Ecological Civilization Construction and Forestry Development Research Institute,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学经济管理学院,南京210037 [2]南京林业大学中国特色生态文明建设与林业发展研究院,南京210037

出　　处：《中国林业经济》2020年第5期74-76,88,共4页China Forestry Economics

基　　金：江苏省高校哲学社会科学研究重大项目“生态产品供给与需求的测度、比较与情景模拟研究”(2019SJZDA037)。

摘　　要：森林康养是新时代背景下林业领域迅速发展的新兴产业。在森林康养产业发展现状与机遇分析基础上,从供给侧与需求侧角度分析森林康养产业现存问题,提出"双侧"发展对策。即森林康养供给侧需要加大政府政策扶持力度,促进森林康养产业和技术创新,大力培养引进专业型康养人才,因地制宜开发产业并提升资源利用率;森林康养需求侧需要提高森林康养的公众认知度,挖掘消费者对中国文化特色康养产品的深度需求,利用数字经济手段做好目标市场的精准定位,以消费者需求为主导开发多元化康养产品。Forest therapy is a new industry with rapid development in the forestry sector in the new era.Based on the analysis of the current situation and opportunities of the forest therapy industry,this paper analyzed the existing problems of the forest therapy industry from the bilateral aspects of supply and demand,and then it put forward the countermeasures and suggestions of"bilateral"development.From the supply side,it proposed several suggestions such as increasing government policy support,promoting forest therapy industry with technological innovation,vigorously cultivating and introducing professional therapy talents,and improving the rate of resource utilization according to the local conditions are proposed.From the demand side,this research thought that it’s necessary to improve the public awareness of forest therapy,to tap the deep needs of consumers for forest therapy products with Chinese cultural characteristics,to make precise positioning of the target market by using digital economic means,and to develop diversified products guided by the needs of consumers for forest therapy.

关 键 词：森林康养 供给侧 需求侧 新时代 

分 类 号：F326.2[经济管理—产业经济]