媒介实践与技术创新驱动下的观赏体育崛起及影响——首届体育赛事传播国际论坛综述  

Rise and Influence of Spectator Sports Driven by Media Practice and Technological Innovation:Review of the First International Forum on the Communication of Sporting Events

作　　者：毕雪梅 黄芦雷娅 BI Xue-mei;HUANG Lu-lei-ya(School of Journalism and Communication,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学新闻与传播学院,北京100084

出　　处：《北京体育大学学报》2020年第6期35-44,共10页Journal of Beijing Sport University

基　　金：中央高校基本科研业务费专项资金资助课题“冬奥会新闻报道规律与趋势研究”(项目编号:2015ZX015)。

摘　　要：观赏体育是在媒介实践基础上逐步发展起来的,并已经成为了现代体育重要的组成部分。依靠技术带来的驱动创新历来是体育媒介实践的核心要素,随着新媒体的到来,这一趋势也在不断扩大。首届体育赛事传播国际论坛全面而及时的反馈了这一领域目前的趋势走向,主要包括奥运转播作为观赏体育的范本在不断积累与更新中巩固着核心地位;创新理念和技术在全球赛事转播中的最新表现;以高校学者群体为中心的体育赛事传播研究倾向于综合性和多样化;2022北京冬奥转播是成果应用的重要契机。Spectator sports have been gradually developed on the basis of media practice and have become an important part of modern sports.Innovation driven by technology has always been a core element of sports media practice;with the arrival of new media,this trend is also expanding.The First International Forum on the Communication of Sporting Events gave a comprehensive and timely feedback on the current trends in this field,including:as a typical model of spectator sports,the broadcasting of Olympic Games consolidate its core position in the accumulation and renewal;the latest performance of innovative principles and technologies in the global broadcasting;the research on the communication of sports events centered on scholars tends to be comprehensive and diversified;and the broadcasting of Beijing 2022 Winter Olympics is an important opportunity for the application of new achievements.

关 键 词：观赏体育 技术驱动 媒介实践 赛事转播 趋向 

分 类 号：G80-05[文化科学—运动人体科学]