基于“位置服务”的银行社交媒体营销策略刍议  

Discussion on the Bank Social Media Marketing Strategy Based on LBS

作　　者：梁瑞明[1] 徐艟 吴洁思 LIANG Rui-ming;XU Chong;WU Jie-si(Heyuan Polytechnic,Heyuan,Guangdong 517000,China)

机构地区：[1]河源职业技术学院,广东河源517000

出　　处：《广东水利电力职业技术学院学报》2020年第3期77-80,共4页Journal of Guangdong Polytechnic of Water Resources and Electric Engineering

基　　金：2019年河源职业技术学院大学生创新创业训练项目(HZY_2019_CY_ZD07)。

摘　　要：从精准营销和大数据处理的角度,分析包括定位、移动服务中心、通信网络、移动智能终端等涉及LBS营销的影响因素,指出唯有在银行和用户互相协调、共同促进的基础上,综合运用好图订广告、团购模式、信息推送、网络社区传播、大数据处理等营销策略,方能实现LBS营销效果。From the perspective of precision marketing and big data processing,this article comprehensively analyzes issues related to LBS marketing,including positioning,mobile service centers,communication networks,and mobile smart terminals.It is pointed out that only by coordinating with each other and promoting together can the relevant LBS marketing effect be guaranteed.It is concluded that a comprehensive use of marketing strategies such as graphic subscription advertising,group purchase mode,information push,online community communication,and big data processing can achieve the above aims.

关 键 词：位置服务 信息推送 大数据 定位营销 银行 

分 类 号：F832.2[经济管理—金融学] TN929.5[电子电信—通信与信息系统]