大同市文创产业高质量发展路径研究  

Analysis of the Profitability of Datong Cultural and Creative Industry

作　　者：李俊秀[1] 王婷[1] LI Jun-xiu;WANG Ting(Business School,Shanxi Datong University,Datong Shanxi,037009)

机构地区：[1]山西大同大学商学院,山西大同037009

出　　处：《山西大同大学学报（社会科学版）》2020年第5期117-121,共5页Journal of Shanxi Datong University(Social Science Edition)

基　　金：山西大同大学科研项目“大同市文创产业价值链研究与优化”(2019K26)。

摘　　要：在国家宏观经济政策扶持以及大同市人民群众生活水平日益提高的背景下,大同市文创产业近几年发展较快并且取得一定成绩。然而,由于大同市整体经济水平不高,文创产业在投融资决策、产品成本控制以及销售宣传方面存在诸多问题,进而影响了整体产业的盈利能力与长远发展。大同市文创企业应创新投融资模式,结合信息科技加强经营过程中成本控制,提升产品价值,做好专业人才储备等方面进行改革提升,才能够实现大同市文创产业高质量发展。Under the background of national macroeconomic policy support and the increasing living standard of the people in Datong City,the cultural and creative industry of Datong City has developed rapidly and made certain achievements in recent years.However,due to the low overall economic level of Datong City,the cultural and creative industry has many problems in investment and financing,cost control and sales publicity,which affects the profitability of the whole industry.Based on present situation of cultural and creative industry in Datong,the enterprises should innovate the mode of investment and financing,strengthen the cost control in the course of operation,improve the product value and make the professional talent reserve,hoping to achieve high-quality development of cultural and creative industry in Datong.

关 键 词：大同市 文创产业 高质量发展 

分 类 号：F293[经济管理—国民经济]