城市现代化进程中体育产业供给侧结构优化研究  

Research on the Supply Side Structure Optimization of Sports Industry in the Process of Urban Modernization

作　　者：熊玮 陈亚 曾一兵[1] XIONG Wei;CHEN Ya;ZENG Yibing(Physical Education College of ChangshaUniversity,Changsha Hunan 410022,China;Xiangyi Furong No.2 Middle School,Changsha Hunan 410011,China)

机构地区：[1]长沙学院体育学院,湖南长沙410022 [2]长沙市湘一芙蓉第二中学,湖南长沙410011

出　　处：《长沙大学学报》2020年第5期151-154,共4页Journal of Changsha University

基　　金：2011年度湖南省教育厅基金项目“基于比较优势的区域体育产业开发研究”,编号:11C0115.

摘　　要：近年来,随着我国经济的平稳发展、人们健康理念和意识不断提高,体育消费需求也在不断增长,作为朝阳、绿色产业的体育产业日益受到重视.在城市现代化进程的推动下,体育产业供给侧结构的优化显得尤为重要.本文从城市现代化进程的角度结合我国体育产业的发展目标,分析了体育产业结构中亟待解决的问题,提出了加强体育产业区域协调发展、促进体育产业结构均衡发展、重视体育产业人才培养和推进“体育+”产业快速融合等优化策略,旨在为我国体育产业的健康可持续发展提供一定的理论参考.In recent years,with the steady development of China’s economy and the continuous improvement of people's health concept and consciousness,the sports consumption demand is also increasing.As a sunrise and green industry,sports industry has been paid more and more attention.Especially under the promotion of urban modernization,the optimization of the supply side structure of sports industry is particularly important.From the perspective of urban modernization process,combined with the development goals of China's sports industry,this paper analyzes the problems to be solved in the sports industry structure,and puts forward some optimization strategies,such as strengthening the regional coordinated development of sports industry,promoting the balanced development of sports industry structure,paying attention to the training of sports industry talents and promoting the rapid integration of"sports plus"industry,etc Sustainable development provides some theoretical reference.

关 键 词：城市现代化 体育产业 供给侧 结构优化 

分 类 号：G812[文化科学—体育学]