沉浸体验与全时空“泛在”:5G时代体育文化传播的新趋向  

5G Era: Technology Embedding and Model Reconstruction of Sports Culture Communication in The Future

作　　者：王华[1] 邹佳辰 WANG Hua;ZOU Jiachen(Anhui Vocational College of industrial economics,Hefei 230051,China;Chengdu College of Electronic Science and Technology University,Chengdu 611731,China)

机构地区：[1]安徽工业经济职业技术学院,合肥230051 [2]电子科技大学成都学院,成都611731

出　　处：《体育与科学》2020年第5期29-35,共7页Sports & Science

摘　　要：5G时代的来临以及由5G技术所带动的智能化将给人类社会的生产生活带来深刻变革,5G时代也将成为新的发展主题,5G网络及其相关技术发展对体育文化的渗透也将促使未来体育文化传播呈现新趋向。研究认为:(1)沉浸体验将构成5G时代体育文化传播效果的逻辑基点,5G时代的媒介深度融合将深化体育信息传播与接收体验,直面全时空覆盖下可能面对的体育文化传播危机,拓宽体育赛事主体边界,建构新的体育文化传播版图为大势所趋;(2)5G时代体育文化传播的全时空"泛在",将加剧体育知识产权的侵权风险,5G时代体育文化知识产权的维护将面临新挑战,面对知识产权法律潜在盲区的进一步复杂化,提升知识产权法完善、维护、宣传意识刻不容缓;(3)5G时代体育参与与技术的融合,将会使技术在体育参与中的嵌入更加全面多元。5G时代推动体育文化传播呈现"泛视频化"发展的同时,将引发"科学技术嵌入"背后的伦理审思,利用数字体育文化传播的新模式和新业态,促进未来体育文化传播任重而道远。The advent of the 5 G era and the intelligence driven by 5 G technology will bring profound changes to the production and life of human society.The 5 G era will also become a new development theme.The development of 5 G networks and related technologies penetrate into sports culture,which will also promote the future sports culture communication present a new trend.The research holds that:(1)immersive experience will constitute the logical basis of sports culture communication effect in 5 G era.The deep integration of media in the 5 G era will deepen the dissemination and reception experience of sports information,face the crisis of sports culture dissemination that may be faced under the coverage of the whole time and space,broaden the main boundary of sports events,and construct a new sports culture dissemination territory is the general trend.(2)The"ubiquitous"of sports culture communication in 5 G era will aggravate the infringement risk of sports intellectual property rights.The maintenance of sports cultural intellectual property rights in the 5 G era will face new challenges.In the face of the further complexity of the potential blind spots of intellectual property laws,it is urgent to improve the awareness of the improvement,maintenance and publicity of intellectual property laws.(3)The integration of sports participation and technology in the 5 G era will make the embedding of technology in sports participation more comprehensive and diversified.The 5 G era promotes the development of"pan-video"in sports culture communication,and at the same time triggers ethical considerations behind science and technology embedded,uses new models and new formats of digital sports culture communication to promote the future of sports culture communication has a long way to go.

关 键 词：体育伦理 体育教育 体育传播 体育赛事 体育产业 文化产业 体育知识产权 

分 类 号：G80-054[文化科学—运动人体科学]