体育产业投资意愿影响因素研究  

Research on Influencing Factors of Sports Industry Investment Willingness

作　　者：石蕾[1] 高敏 SHI Lei;GAO Min(School of Management,TUT,Tianjin 300380,China)

机构地区：[1]天津理工大学管理学院,天津300380

出　　处：《价值工程》2020年第30期9-10,共2页Value Engineering

基　　金：天津哲学社科项目:“供给侧改革视角下的体育产业投融资发展研究”(TJTY19XSX-016)。

摘　　要：体育产业作为新兴朝阳产业逐渐成为衡量一个国家综合实力的重要指标。在我国体育产业的发展得到了国家的大力支持,但其仍处于起步阶段在投资环境、相关政策、保障制度等方面依然存在不足。分析问题得出投资环境、期望回报、预期风险、投资者能力、被投资者素质均对投资者决策产生正向影响。本文针对发展体育产业的劣势提出相关对策以期天津体育获得更好的发展。As an emerging sunrise industry,the sports industry has gradually become an important indicator of a country's comprehensive strength.The development of China's sports industry has received strong support from the state,but it is still in its infancy,and there are still deficiencies in investment environment,related policies and security systems.Through analyzing the problem,it is concluded that the investment environment,expected return,expected risk,investor ability and the quality of the investee all have a positive impact on investor decision-making.This article proposes relevant countermeasures against the disadvantages of the development of the sports industry in order to achieve better development of Tianjin Sports.

关 键 词：体育产业 投资意愿 影响因素 

分 类 号：G80-05[文化科学—运动人体科学]